How Much To Buy Leads On Zillow

Zillow is the largest real estate search engine on the internet providing an effective platform for real estate agents to advertise with per lead pricing starting at around 20.

How much to buy leads on zillow. Zillow doesn t charge a set flat fee for all leads or a monthly subscription. There are two factors that influence the cost of premier agent advertising in a zip code. Your sales history shows your local experience and can motivate leads to contact you as their local real estate expert and professional. Trafficking more than 185 million visitors per month zillow provides significant opportunities for agents via zillow premier agent but is it worth the cost. I think know you are absolutely right on how these websites work.

Zillow bases their pricing on the median home prices in your zip code. Zillow s past sales program gives you total control of what shows up on your zillow group profile empowering consumers to see where you have been active. Within the premier dashboard you can explore different zip codes see which have space available and what zillow estimates your roi and cost per lead will be. Multiple accounts of what relocation companies charge for one of their buyer leads suggest that the fee can be as high as 48 5 in some cases. The base cost for advertising varies by market with high demand zip codes being more expensive than those with less demand.

1 01 30 closing comments. Mark and his partner generated over 900 000 in gross commissions in 2013 and are on track to close more this year. It s probably ideal to buy out the zip code and get exclusivity but that is going to cost you a pretty penny likely 1000 mo. Compare the profits from the sale against the money spent on advertising and you know your cost of doing business. They run a very profitable business and keep 84 of what they earn after all business expenses.

As a premier agent you can target your advertising to the zip codes of your choice letting you pick where and how often you want to be featured. So i have to assume this isn t some newfangled thing in the industry. Here is a link to get mark s text phone and video email scripts. This document from coldwell banker arizona shows a 40 referral fee off the top for cartus relocation. 56 19 how zillow and trulia leads differ.

At the lower end the price per leads is often in the 20s. More expensive areas mean more expensive leads. What do you say.