How To Use Facebook Graph Search

In 2013 facebook rolled out graph search a powerful semantic search engine that granted users more control over facebook s ever expanding universe of big data.

How to use facebook graph search. Unlike using a word in web search. What this search engine does is let you search multiple things using a simple query. Ever since then it has become a powerful tool to do semantic searches for billions of its users. For search graph you have to use a phrase to see results for people photos places and interests. Facebook appears to have redesigned the layout for searches for places in graph search and the new look includes a text me directions feature where users can request that directions to places listed in graph search results be sent to their mobile phones via text message.

Insight research and discovery are intuitive with the new setup you can target and filter audiences and optimize your interactions with them. You might want to hop over to a friend s timeline to leave a post or you might be trying to remember what time that particular event is. Facebook is all about making connections and as your ever growing friend list shows connections expand. However facebook graph search is still a useful tool to learn about people connect with others and explore photos. Facebook graph search is a tool you can use to navigate these connections in such a way that they become useful to you and your interests and perhaps even make new connections in the process.

Although graph search is interesting to play with you may find that more often than not you re using the search bar to get quickly to someplace on facebook. Facebook s graph search opens up a new world of opportunities to target users. Graph search is more micro based in which businesses and facebook users could use it to understand the interests the activities and other demographics of their fans or friends much better. Facebook announced its semantic search engine called the graph search in march 2013. Search results for orange is the new black with facebook graph search.

So how does this affect you as a marketer.