How To Use Facebook Retargeting

With facebook remarketing you can use this data to retarget customers with the specific items or pages they were looking at without them even realising via social media platforms.

How to use facebook retargeting. Promote products from your catalog to people who viewed or added those products to their cart. Click on create audience and select custom audiences. To run facebook dynamic retargeting ads you must first upload your product catalog. General advice holds that you should put the retargeting code facebook s tracking pixel on a page beyond the product page such as the add to cart page. There are a number of different ways you can use retargeting.

If you ve never created an audience of any kind before you ll see create a custom audiences button not a dropdown. Log in to your facebook ads manager and select audiences. Go to your facebook ads account. Facebook is a great channel to put your retargeting efforts into as it gives you the opportunity to be where your potential customers already are. We often use a blended approach of both conversion and dynamic product campaigns at the bottom of funnel.

Again you ll find create audience at the top left on your screen. Here s how to do that step by step. Your ad will be reviewed and then your retargeting audience will start to see them. Choose a retargeting option. Facebook dynamic retargeting ads are a type of ad that automatically shows products people have previously viewed which makes these ads especially relevant and efficient.

When you select your audience choose retarget ads to people who interacted with your products on and off facebook. Choose the media you want to use for your retargeting ad paying attention to facebook ad size constraints. You can create a custom audience from your list facebook pixel data or facebook sdk to specify the people you want to reach with your remarketing campaign. Your pixel or sdk can automatically add people to a custom audience based on the specific actions you re most interested in targeting like people who visit your site homepage or people who view a product but do not make a purchase. Click the create audience dropdown and choose custom audience.

How to put retargeting to use. With your pixel is in place you can start building your audiences. Go to your audiences. Finish up with a strong call to action. How to set up your facebook retargeting funnel and which audiences to target okay now that we ve covered naming conventions and how to create a retargeting ad on facebook funnel let s take a look at which audiences to target.