How To Use Your Facebook Pixel

When choosing the pixel s name keep in mind that with events manager you only get one pixel for each ad account.

How to use your facebook pixel. A facebook pixel is a code that you can put on your website that tracks conversion rates from facebook ads. Then add standard events to the pixel code on the special pages of your website such as your add to cart page or your purchase page. The data gathered from these functions translates to sharper audience targeting ad delivery and more thorough knowledge about how visitors use your website. Click the green create a pixel button. The facebook pixel can be used to help build your audience track general or specific conversion events and assists with ad retargeting.

The facebook pixel works by dropping a cookie that will track visitors on your website so you can reach out to them later also known as retargeting. From your facebook events manager click the hamburger icon in the top lefts and choose pixels. Name your pixel accept the terms and click next. Generally you d go to your theme options settings and place it in the facebook pixel code field. If you have access to your website s code you can add the facebook pixel yourself.

It may take several minutes for your status to update. Name your pixel enter your website url and click create. The facebook pixel is a piece of code that you place on your website allowing you to monitor conversions from facebook ads optimise ads build targeted audiences for future adverts and retarget people who have previously interacted with your website. Click connect data sources and select web. Most themes are savvy enough that they have this option available and make it easy as pie.

Once you ve created your pixel you re ready to put the facebook pixel code on your website. Enter your website url to check for easy setup options. Facebook can help match the people who visited your website or people who ve taken specific actions events on your website to their profiles. Create a facebook pixel. Click all tools then measure and report and finally pixels.

If your status says active you ve installed your base pixel code correctly. Select facebook pixel and click connect. Add the facebook pixel to your website. Click create a pixel. Make sure your facebook pixel is active before you create your custom audience from your website.